SAF23 - BRAND IDENTITY FILM

SERENDIPITY ARTS FESTIVAL 2023 - BRAND IDENTITY FILM

Description

Serendipity Arts Festival is a multi-disciplinary arts festival,

A brand identity film for Serendipity Arts Festival 2023, Brand Identity by Aaquib Wani Design
I was part of bringing this fun, funky, and playful identity in motion for AWD's digital showcase.

Role

Direction, Design, Motion, Production

Approach

Unveiling the Essence of #ComeTogetherAtSAF through Pixel Magic.

We explore how a single pixel multiplied and seamlessly unfolded a visual narrative, capturing the spirit and theme of #ComeTogetherAtSAF. Through dynamic transitions, we highlighted the heart of the art festival, employing techniques like Dimensional Reveals and Slide in Motion to symbolize unity, upward momentum, merging, and the core values of coming together.

Testimonial

Your dedication, creativity, and attention to detail were truly remarkable. The end result exceeded all of my expectations, Your ability to bring the vision to life is a testament to your expertise in the field.

- Aaquib Wani, CD, Founder - Aaquib Wani Design

01) - Gather: Implemented across various motifs, the "Gather" movement symbolized positivity and community through dimensional reveals. By multiplying pixels strategically, the film showcased a unifying visual experience that mirrored the inclusive spirit of #ComeTogetherAtSAF.

02) - Merging: Leveraging gradients, this breathed life into different aspects of the festival, employing upward and positive motions to illustrate the merging of diverse gradients!

03) - Upwards: This dynamic motion not only symbolized progress but also aimed to uplift viewers, fostering a feeling of positive anticipation. The upward push of words became a visual metaphor, resonating with the festival's essence of elevating shared experiences and bringing people together on a collective journey.

Credits

Brand Identity
Studio - Aaquib Wani Design
Creative Direction - Aaquib Wani
Project Manager: Andrita Khanna
Design Lead: Nikhil Shankar
Merchandise: Kritesh Ghimire

Brand Identity Motion Film & System
Creative Direction - Ankit Gajjar
Design Direction - Ankit Gajjar, Aaquib Wani
Motion Design, Editing, Production - Ankit Gajjar
Music - Smooth Operator By Graceful Movement (Licensed Via Premium Beat)

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